Tag Archives data analytics

Big Data and STBS: Boxes with dedicated analytics tools

On the last blog in the Big Data series we discussed employing the Content to Commerce model in the STB environment. In this section we cover the psychology and science behind data analytics and the understanding of the demographic based on viewing habits and trends. An in-depth understanding of these data hacks and inferences developed by psychological experts and data…

In our last few blog-posts, in-app analytics for retail e-commerce apps has been at the heart of discussions and to ensure better clarity on the topic, we’ve taken the specific examples of various sub-verticals in this app domain. While we started with the rationale behind looking beyond attribution data and shifting focus on the user actions occurring inside the app,…

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