Big Data and STBS: Boxes with dedicated analytics tools

On the last blog in the Big Data series we discussed employing the Content to Commerce model in the STB environment. In this section we cover the psychology and science behind data analytics and the understanding of the demographic based on viewing habits and trends. An in-depth understanding of these data hacks and inferences developed by psychological experts and data…

In our last few blog-posts, in-app analytics for retail e-commerce apps has been at the heart of discussions and to ensure better clarity on the topic, we’ve taken the specific examples of various sub-verticals in this app domain. While we started with the rationale behind looking beyond attribution data and shifting focus on the user actions occurring inside the app,…

Big Data for DTH

The term Big Data emerged first on the horizon in 2001, strictly pertaining to the internet industry. In the next decade internet penetrated to an array of industries, Communication, being one of them. As a by- product of all the digital interaction we achieved massive insights as digital footprints. Now in 2016, we have sufficient technology to structure this data…

CRM and Big Data

When we say CRM, people immediately think of customer services and support, a random executive making calls, earning brownie points with the customers, selling them sweet deals or loyalty discounts. Sure, CRM involves all of this but there is more to it. Customer relationship Management is not just about good servicing and great support. CRM is about customer experience and…

For marketplaces like Amazon and Flipkart, tracking in-app events like ‘add-to-cart’, ‘checkout initiated’, ‘unfinished payments’ matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a ‘must-do’ for these apps.

In our last blog-post, we had talked about the significance for monitoring user-behaviour and choosing the correct metrics to understand the in-app user activities of users for retail e-commerce apps. Now let’s delve deeper into this topic by covering the basics first. Whether you have a niche app like fashion & lifestyle, a marketplace app, or even a hyper-local app…

It’s an exciting time to be in mobile commerce. With the increasing ease of access and availability of diverse products in-commerce apps, millions of users across the world prefer using such apps for their daily shopping needs. Apart from giving a nudge to the culture of consumerism, this encouraging consumer market trend has clearly shown the green signal to the community of e-commerce app developers.

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