Tag Archives analytics

For marketplaces like Amazon and Flipkart, tracking in-app events like ‘add-to-cart’, ‘checkout initiated’, ‘unfinished payments’ matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a ‘must-do’ for these apps.

In our last blog-post, we had talked about the significance for monitoring user-behaviour and choosing the correct metrics to understand the in-app user activities of users for retail e-commerce apps. Now let’s delve deeper into this topic by covering the basics first. Whether you have a niche app like fashion & lifestyle, a marketplace app, or even a hyper-local app…

It’s an exciting time to be in mobile commerce. With the increasing ease of access and availability of diverse products in-commerce apps, millions of users across the world prefer using such apps for their daily shopping needs. Apart from giving a nudge to the culture of consumerism, this encouraging consumer market trend has clearly shown the green signal to the community of e-commerce app developers.

We understand that data is critical to app owners and marketers. An efficient mobile marketer can optimize marketing spends and increase revenue multi-folds by using data driven insights in the right way. An app marketer majorly focuses on three kind of data points in an app lifecycle: 1. App Attribution : Understanding performance of various sources of app installs to…

Fraud Analytics to the rescue of marketers. With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure. Although…

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