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CRM and Big Data

When we say CRM, people immediately think of customer services and support, a random executive making calls, earning brownie points with the customers, selling them sweet deals or loyalty discounts. Sure, CRM involves all of this but there is more to it. Customer relationship Management is not just about good servicing and great support. CRM is about customer experience and…

In our last blog-post, we had talked about the significance for monitoring user-behaviour and choosing the correct metrics to understand the in-app user activities of users for retail e-commerce apps. Now let’s delve deeper into this topic by covering the basics first. Whether you have a niche app like fashion & lifestyle, a marketplace app, or even a hyper-local app…

Fraud Analytics to the rescue of marketers. With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure. Although…

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