Fraud Analytics to the rescue of marketers. With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure. Although…

Learn about mTraction's verticals Nowadays, every business has its specific requirements. So, it has become very important for mobile marketers to pay attention to every minute details when it comes to the planning and execution of their marketing campaigns. We at mTraction understand this recurring need of our clients. Over the last few years of working with global clients, we have…

Segmentation

Everything you need to know about mTraction's Segment Builder Gone are the days of ‘One size fits all’ marketing. Today, mobile marketers have understood the advantage of understanding the taste and preferences of users for ensuring greater success of their marketing campaigns. In fact, it is the era of creating personalised experiences for users through relevant and specific campaigns. That’s why…

At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making. In the absence or negligence of attribution data, marketers can make huge mistakes by spending their money in wrong channels and lose out on optimizing the ROI of marketing campaigns. Such is the…

With the increasing affinity of marketers towards mobile, it has become extremely important to track and measure the performance of marketing campaigns. This has called for the need to have a unified user data management platform that makes it convenient to monitor attribution data, in-app analytics and user-engagement. By having these three core features in one platform, App Owners and…

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