Tag Archives user acquisition

In our last blog-post, we had talked about the significance for monitoring user-behaviour and choosing the correct metrics to understand the in-app user activities of users for retail e-commerce apps. Now let’s delve deeper into this topic by covering the basics first. Whether you have a niche app like fashion & lifestyle, a marketplace app, or even a hyper-local app…

At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making. In the absence or negligence of attribution data, marketers can make huge mistakes by spending their money in wrong channels and lose out on optimizing the ROI of marketing campaigns. Such is the…

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