Analytics that matter for Travel Apps When it comes to user engagement, travel apps (and related apps) have to focus around monitoring several key user events happening inside the app. In fact, full-scale long distance travel planning and booking apps such as, Tripit, Hipmunk, Airbnb, etc. come with a basketful of diverse requirements. As the ask is high, from a…
Everything you need to know about App Retention While most apps focus on user-acquisition in the initial phases of launch, the actual hard work begins when it comes to retaining the already existing pool of users. Today, monitoring app retention is a top priority for app owners as it has a direct impact on the growth of their app business…
How sure are you about the quality of your mobile ad traffic source? With the rising cases of mobile ad fraud, it’s important to monitor a few key points that can help advertisers or marketers save their marketing spends from going in the wrong direction.
Here are some quick pointers to help you with that!
The boom in global m-commerce continues to bring in good news every year. According to a Business Insider Intelligence report, m-commerce is estimated to reach $284 billion (in sales) by 2020. With this rise in growth, most of the m-commerce app owners are taking mobile marketing very seriously. Be it the acquisition of new app users or re-engaging with the…
A quick read on mTraction's 'Capture rich data' feature In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what’s the best way to utilise your data to derive actionable insights, let’s get to the part of ‘capturing’ data.…
Do more with your data using Cohort Analysis While monitoring the vital health statistics of apps, marketers and growth hackers rely heavily on user behaviour data. But there’s a big problem with this typical eat, sleep, drink DATA regime of marketers and app owners. The problem is about having too much data at hand and not knowing what to do…
A quick read to understand mTraction's CRM-Re-engagement feature. During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. But do they click on all of those ads? Let me rephrase that. Suppose, you’re shown 3 different mobile ads about an offer on Apple products, a trailer of the latest Game of…
Fraud Analytics to the rescue of marketers. With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure. Although…
Learn about mTraction's verticals Nowadays, every business has its specific requirements. So, it has become very important for mobile marketers to pay attention to every minute details when it comes to the planning and execution of their marketing campaigns. We at mTraction understand this recurring need of our clients. Over the last few years of working with global clients, we have…
Everything you need to know about mTraction's Segment Builder Gone are the days of ‘One size fits all’ marketing. Today, mobile marketers have understood the advantage of understanding the taste and preferences of users for ensuring greater success of their marketing campaigns. In fact, it is the era of creating personalised experiences for users through relevant and specific campaigns. That’s why…