Tag Archives mobile app attribution

mTraction | Re-engagement through customized push notification

Push notifications prove to be really useful for app owners and marketers, who are trying to effectively engage with their users. Today, almost every app is using push notifications to create a personalised advertising experience for their users and influence the purchase behaviour of users. In fact, push notifications give you great results if you’re doing them the right way.…

At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making. In the absence or negligence of attribution data, marketers can make huge mistakes by spending their money in wrong channels and lose out on optimizing the ROI of marketing campaigns. Such is the…

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