Why should you use the Facebook SDK along with a third-party SDK partner? When it comes to reaching out to a wide variety of audiences for promoting an App, most performance marketers turn towards Facebook without second thoughts. As such, every year Facebook attracts a huge amount of advertising spends and as far as market projections go, the graph is…
Analytics that matter for Travel Apps When it comes to user engagement, travel apps (and related apps) have to focus around monitoring several key user events happening inside the app. In fact, full-scale long distance travel planning and booking apps such as, Tripit, Hipmunk, Airbnb, etc. come with a basketful of diverse requirements. As the ask is high, from a…
The boom in global m-commerce continues to bring in good news every year. According to a Business Insider Intelligence report, m-commerce is estimated to reach $284 billion (in sales) by 2020. With this rise in growth, most of the m-commerce app owners are taking mobile marketing very seriously. Be it the acquisition of new app users or re-engaging with the…
A quick read on mTraction's 'Capture rich data' feature In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what’s the best way to utilise your data to derive actionable insights, let’s get to the part of ‘capturing’ data.…
Do more with your data using Cohort Analysis While monitoring the vital health statistics of apps, marketers and growth hackers rely heavily on user behaviour data. But there’s a big problem with this typical eat, sleep, drink DATA regime of marketers and app owners. The problem is about having too much data at hand and not knowing what to do…
Fraud Analytics to the rescue of marketers. With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure. Although…
At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making. In the absence or negligence of attribution data, marketers can make huge mistakes by spending their money in wrong channels and lose out on optimizing the ROI of marketing campaigns. Such is the…