We have built mTraction in such a manner that it can be used by clients from all industry verticals, and we also provide relevant features for specific verticals such as mCommerce, gaming, social, travel, content, and utility apps. We are constantly creating more tailored solutions to provide deeper insights required by verticals, and are in the process of adding even more.

Salient Features of mTraction Verticals


  • Payment details
  • Payment gateways
  • Product comparison
  • Products in wishlist
  • Abandoned shopping carts


  • Frequency of usage
  • Upgrades / Achievements
  • Level unlocked
  • Track tutorials
  • Retention


  • User profiles
  • Number of friends invited
  • Friends added
  • Number of chats
  • Groups created


  • Comparison of hotels and travel options
  • Reservations
  • Cancellations

Content / Utility

  • App frequency
  • Content viewed
  • Returning users (Retention)

With these and many more pre-configured parameters, clients can specifically identify usage trends and gain insights about their app and specific business needs. Clients can use insights and data intelligence powered by rich audience segments to engage differently with users through Push notifications via mTraction.