Why should you use the Facebook SDK along with a third-party SDK partner? When it comes to reaching out to a wide variety of audiences for promoting an App, most performance marketers turn towards Facebook without second thoughts. As such, every year Facebook attracts a huge amount of advertising spends and as far as market projections go, the graph is…
Analytics that matter for Travel Apps When it comes to user engagement, travel apps (and related apps) have to focus around monitoring several key user events happening inside the app. In fact, full-scale long distance travel planning and booking apps such as, Tripit, Hipmunk, Airbnb, etc. come with a basketful of diverse requirements. As the ask is high, from a…
We understand that data is critical to app owners and marketers. An efficient mobile marketer can optimize marketing spends and increase revenue multi-folds by using data driven insights in the right way. An app marketer majorly focuses on three kind of data points in an app lifecycle: 1. App Attribution : Understanding performance of various sources of app installs to…
Everything you need to know about App Retention While most apps focus on user-acquisition in the initial phases of launch, the actual hard work begins when it comes to retaining the already existing pool of users. Today, monitoring app retention is a top priority for app owners as it has a direct impact on the growth of their app business…
Push notifications prove to be really useful for app owners and marketers, who are trying to effectively engage with their users. Today, almost every app is using push notifications to create a personalised advertising experience for their users and influence the purchase behaviour of users. In fact, push notifications give you great results if you’re doing them the right way.…
How sure are you about the quality of your mobile ad traffic source? With the rising cases of mobile ad fraud, it’s important to monitor a few key points that can help advertisers or marketers save their marketing spends from going in the wrong direction.
Here are some quick pointers to help you with that!
The boom in global m-commerce continues to bring in good news every year. According to a Business Insider Intelligence report, m-commerce is estimated to reach $284 billion (in sales) by 2020. With this rise in growth, most of the m-commerce app owners are taking mobile marketing very seriously. Be it the acquisition of new app users or re-engaging with the…
A quick read on mTraction's 'Capture rich data' feature In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what’s the best way to utilise your data to derive actionable insights, let’s get to the part of ‘capturing’ data.…
Do more with your data using Cohort Analysis While monitoring the vital health statistics of apps, marketers and growth hackers rely heavily on user behaviour data. But there’s a big problem with this typical eat, sleep, drink DATA regime of marketers and app owners. The problem is about having too much data at hand and not knowing what to do…
A quick read to understand mTraction's CRM-Re-engagement feature. During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. But do they click on all of those ads? Let me rephrase that. Suppose, you’re shown 3 different mobile ads about an offer on Apple products, a trailer of the latest Game of…