in-app analytics, CRM

Social proof ( in this case user’s feedback) is a major factor in the psychological game of influencing people to buy your product, idea or apps. On the app stores 75% apps are free and 60% are not rated. In the beginning of 2015 it was found that 83% apps are zombie apps ie either they have no significant downloads or they are not engaged with. There are hundreds of apps in the same app category trying to solve the same problem. How do users choose from them? Simple, they go for the highest rated apps or the ones with the most positive reviews from users. But if your app doesn’t have great ratings on the app stores don’t fret. Here’s a 6 point summary on how to get better ratings for your mobile app employing in- app analytics, CRM and using data to your advantage.

Tracking users’ in -app behaviour and understanding their reaction to the in-app features can actually help you make the app user friendly and popular. There are also some direct methods of applying app review plugins and getting users to rate you better. Read On for more insights:

1. Track Your User’s Likes & Dislikes:

This method is very effective especially if you are an eCommerce app or any retail app that has a lot of sorting lists and searches to undergo. Understanding user preferences and tracking user behaviour ensures that you can personalise the product categories, prioritize filters and arrange the product pages in a way that the user finds what they are looking for the first thing in the app.

This is kind of concierge conditioning on the app helps your app not only with in-app conversions but also ensures customer loyalty and makes patrons for your brand.

2. Incentivize Users to Rate You Using Data:

All apps run marketing campaigns on social media networks and through in-app banners.
If you understand your user’s in- app activity, keep a track of their wishlist or their usual time of interaction with your app, you can design personalized incentives. Give them a discount on that pair of shoes they have been tapping around, or send them a discount coupon at lunch-time for their favorite meal. Then as they warm up to you ask them to give you a small rating on an in app card that takes them to your app store profile.

3. Politely Ask Your Users to Rate You:

Remember the good old feedback forms they have in brick and mortar stores? They are usually served at the end of a joyful dining experience or on the cash counter after the cashier has given you a free goody bag. There are lots of softwares that work as app review plugins.

The trick is to be polite and non intrusive. A lot of apps make the mistake of asking users to rate them as soon as they install. It is always a give and take. By asking the customer to rate you just as they are about to begin, you are not only sounding desperate but maaring their app experience. Take time to analyse user behaviour, read into data and pick an optimum situation to ask your users to rate you. Usually after an in – app purchase or (if you own a gaming app) after the user has crossed a level, after a seamless booking is made on the travel app, are the best instances to get a favorable rating.

4. A Push and A Nudge Using CRM:

This method may seem a little more persuasive than the previous step so we advise doing this on a monthly basis (unless you want to put your customers off). Based on the MAU report send out push notifications to the people who have engaged with your app recently. Then ask them to rate you on the app store with a link.
This ensures that you capitalize on the user’s recent memory. The familiarity with your app will play in your favour and help you increase ratings on the app store.

5. Amp up Your App Experience Using App Analytics:

If you carefully study your app analytics board, you would realize that there are dead ends on your app. Dead ends are these events after which the user goes no further, either because the next step is too complicated, the next step does not interest the user or the user cannot decide if or not they should progress.

For example if it’s a travel app and you are offering the user too many options to stay over, the user clicks on each of those options a number of times without booking on one. Now going by the user’s history and set filters and preferences you can help him in making a decision. Either you can cut down on options on that page. Or throw pop ups and offer support to help your user decide. In most apps people make such updates, explicitly announce them and ask users to rate them. This is also a very good strategy, to tell users that you have solved a pain point and ask them to rate the new fix/feature. The users trust that you care causes them to look at you favorably and helps you up your PR.

6. Learn From Your Mistakes:

A good way of making your user ratings better is addressing negative feedback. Let’s say an unhappy gamer decides that your in-app freemium model is too inflexible. Offer him a free trial on the gaming level. Similarly if your user interface is criticized for being too complicated. Work on the interface and fix minor problems then reach out to users and announce fixes. While you do, ask them for a rating. Chances are if you listen to your user, they will listen to you and respond to your call for ratings.

Social proof is indeed important for people to make their decisions. Just as users trust data from other users, app owners should trust data from in-app analytics platforms to make informed decisions. In-app Analytics will help you turn your users loyal and help keep them engaged, it also can help you acquire new users based on the feedback from existing users. Employ in-app analytics platforms with easy to read reports, great UIs and comprehensible data over time to make smart decisions that help your app and your business grow. Sign up for a free trial on our in-app analytics platform to know more.

About The Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>