Why should you use the Facebook SDK along with a third-party SDK partner?

When it comes to reaching out to a wide variety of audiences for promoting an App, most performance marketers turn towards Facebook without second thoughts. As such, every year Facebook attracts a huge amount of advertising spends and as far as market projections go, the graph is an escalating one. According to emarketer, Facebook’s net ad revenues for 2016 is estimated to be $22.37 billion as compared to $17.08 billion in 2015

With Facebook going mainstream, it makes sense for performance marketers to look into the possibilities of efficiently tracking the performance of their campaigns to optimise their marketing ROI.

One way of effectively doing it is by using the Facebook SDK for paid performance campaigns along with a third-party SDK solution that can take care of the core aspects of install tracking, analytics, CRM & push notifications

But first of all, let’s look into some good reasons to use the Facebook SDK.

What’s great about the Facebook SDK?

Here, a single SDK takes care of multiple facets of performance marketing.

Facebook’s robust SDK  provides you the following features:

1) Login, Share & App Invites

Using which, users can sign in to your app (integrated with its  SDK) using their Facebook Login. Further, they can also like your in-app content or share custom stories with Open Graph. Users can also send invites to their friends from your app.

2) Graph API

This lets you derive data from Facebook’s social graph.

3) App Link

Using the deep-linking feature, you can manage your links better by directing your app users to specific pages or categories in your app. You can also trace back content shared from your app by users with their Facebook network. Also these deep-links can be used in your organic content to make the app content or features viral on social media.

4) Facebook Ads & Attribution

You can use Facebook Ads to driver users with Mobile App Install Ads and drive greater user engagement with Mobile App Engagement Ads. This way, you can also facilitate greater transactions in your app. With its efficient marketing attribution data, you can easily measure the performance of your campaigns and identify those ads that did exceptionally well or also those that didn’t.

5) Monetise using Facebook’s Audience Network

Perhaps, the best part about the Facebook SDk is its audience network. If you’re truly interested in monetising your app inventory, you can leverage this audience network and increase your sales. You can monetise your app through Facebook Ads such as, Banner Ads, Full-screen Ads and Native Ad API  in Android/iOS (for creating customised ad experiences in your app)

On top of that, Facebook offers its SDK free of charge to App developers!

But make sure that you’re not charged for your Facebook paid installs.

So, if you’re currently using the Facebook SDK with any other SDK solution for your app, you should be sure that you’re not getting charged for a Facebook paid install.

After all, why should you be charged for a paid install coming from your Facebook Ad campaigns when you’re getting all the data on Facebook Business Manager through the Facebook SDK?

In this case, what makes sense is to use the Facebook SDK solution in conjunction with a third-party SDK that does not charge you for the same. That would be your ideal SDK partner.


Using such a solution, will help you easily segregate the paid installs coming from your Facebook Ad campaigns and other performance campaigns running on the third-party SDK.

By doing so, you can have a dashboard that displays all the important performance metrics on a single view. You won’t need to swap screen or multiple excel-sheets to look up the individual cost of installs coming from Facebook or conversions from other sources.

Now, isn’t that convenient?

But this does not mean that you go for integrating with multiple SDKs as it will only add to your costs, bulk up your app size and create hassles with you having to worry about multiple patches of code running simultaneously.

And who wants that, right?

Go with the Powerful Duo

Hence, while choosing a third-party SDK solution, remember to opt for a unified solution that offers you the following features:

  1. Attribution
  2. In-app Analytics
  3. CRM
  4. Re-engagement through push notification.

Trust us, it’ll save you from a hell lot of troubles in the future.

So, when you start using the Facebook SDK along with a unified SDK solution, it will help you look at all your primary metrics like no. of clicks, conversions, etc. on one dashboard and measure your ROI more efficiently. This will also minimise the chances of human error when you’re running multiple performance campaigns for installs, registrations, purchases, video views, etc.

Have some questions about this topic?

We can help! Just drop me a line at neelanjana@affle.com 

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