Tag Archives user behaviour

In our last few blog-posts, in-app analytics for retail e-commerce apps has been at the heart of discussions and to ensure better clarity on the topic, we’ve taken the specific examples of various sub-verticals in this app domain. While we started with the rationale behind looking beyond attribution data and shifting focus on the user actions occurring inside the app,…

In our last blog-post, we had talked about the significance for monitoring user-behaviour and choosing the correct metrics to understand the in-app user activities of users for retail e-commerce apps. Now let’s delve deeper into this topic by covering the basics first. Whether you have a niche app like fashion & lifestyle, a marketplace app, or even a hyper-local app…

It’s an exciting time to be in mobile commerce. With the increasing ease of access and availability of diverse products in-commerce apps, millions of users across the world prefer using such apps for their daily shopping needs. Apart from giving a nudge to the culture of consumerism, this encouraging consumer market trend has clearly shown the green signal to the community of e-commerce app developers.

With the increasing affinity of marketers towards mobile, it has become extremely important to track and measure the performance of marketing campaigns. This has called for the need to have a unified user data management platform that makes it convenient to monitor attribution data, in-app analytics and user-engagement. By having these three core features in one platform, App Owners and…

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