Tag Archives marketing

For marketplaces like Amazon and Flipkart, tracking in-app events like ‘add-to-cart’, ‘checkout initiated’, ‘unfinished payments’ matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a ‘must-do’ for these apps.

A quick read on mTraction's 'Capture rich data' feature In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what’s the best way to utilise your data to derive actionable insights, let’s get to the part of ‘capturing’ data.…

A quick read to understand mTraction's CRM-Re-engagement feature. During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. But do they click on all of those ads? Let me rephrase that. Suppose, you’re shown 3 different mobile ads about an offer on Apple products, a trailer of the latest Game of…

Fraud Analytics to the rescue of marketers. With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure. Although…

Learn about mTraction's verticals Nowadays, every business has its specific requirements. So, it has become very important for mobile marketers to pay attention to every minute details when it comes to the planning and execution of their marketing campaigns. We at mTraction understand this recurring need of our clients. Over the last few years of working with global clients, we have…

Segmentation

Everything you need to know about mTraction's Segment Builder Gone are the days of ‘One size fits all’ marketing. Today, mobile marketers have understood the advantage of understanding the taste and preferences of users for ensuring greater success of their marketing campaigns. In fact, it is the era of creating personalised experiences for users through relevant and specific campaigns. That’s why…

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