Tag Archives app owners

For marketplaces like Amazon and Flipkart, tracking in-app events like ‘add-to-cart’, ‘checkout initiated’, ‘unfinished payments’ matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a ‘must-do’ for these apps.

We understand that data is critical to app owners and marketers. An efficient mobile marketer can optimize marketing spends and increase revenue multi-folds by using data driven insights in the right way. An app marketer majorly focuses on three kind of data points in an app lifecycle: 1. App Attribution : Understanding performance of various sources of app installs to…

A quick read on mTraction's 'Capture rich data' feature In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what’s the best way to utilise your data to derive actionable insights, let’s get to the part of ‘capturing’ data.…

At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making. In the absence or negligence of attribution data, marketers can make huge mistakes by spending their money in wrong channels and lose out on optimizing the ROI of marketing campaigns. Such is the…

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