Identify and prevent ad fraud using mTraction’s algorithms.
We ensure accurate and consistent reporting of data for app marketers primarily focused on objective-based delivery.
What is digital ad fraud?
PPC, PPM, CPI, CPR, and CPT campaigns are all prone to digital ad fraud. Ad fraud occurs when traffic is manipulated to give the impression of successful campaign performance, while in reality the quality suffers. This fraud can be technical (bots or malware) or human (illegitimate traffic).
How does digital ad fraud hurt your business?
Millions of digital ad dollars are wasted by app owners due to frauds committed by supply sources. Furthermore, inaccurate contributions combined with fraud technologies may lead to app marketers paying for organic traffic. As a result, fraudulent sources are holes in your ROI bucket.
How does mTraction avoid fraud?
Our detectors and algorithms pinpoint installation sources which contribute to fraud installs and fraud usage which can be monitored regularly for better campaign management. These detectors and algorithms use a mix of advanced technologies to check patterns for uncovering bots, automated scripts, malware and other forms of illegitimate traffic.