Category Archives mTraction

Big Data for DTH

The term Big Data emerged first on the horizon in 2001, strictly pertaining to the internet industry. In the next decade internet penetrated to an array of industries, Communication, being one of them. As a by- product of all the digital interaction we achieved massive insights as digital footprints. Now in 2016, we have sufficient technology to structure this data…

We understand that data is critical to app owners and marketers. An efficient mobile marketer can optimize marketing spends and increase revenue multi-folds by using data driven insights in the right way. An app marketer majorly focuses on three kind of data points in an app lifecycle: 1. App Attribution : Understanding performance of various sources of app installs to…

A quick read on mTraction's 'Capture rich data' feature In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what’s the best way to utilise your data to derive actionable insights, let’s get to the part of ‘capturing’ data.…

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