Category Archives DTH And STB Analytics

Big Data and STBS: Boxes with dedicated analytics tools

On the last blog in the Big Data series we discussed employing the Content to Commerce model in the STB environment. In this section we cover the psychology and science behind data analytics and the understanding of the demographic based on viewing habits and trends. An in-depth understanding of these data hacks and inferences developed by psychological experts and data…

Big Data for DTH

The term Big Data emerged first on the horizon in 2001, strictly pertaining to the internet industry. In the next decade internet penetrated to an array of industries, Communication, being one of them. As a by- product of all the digital interaction we achieved massive insights as digital footprints. Now in 2016, we have sufficient technology to structure this data…

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