Analytics that matter for Travel Apps When it comes to user engagement, travel apps (and related apps) have to focus around monitoring several key user events happening inside the app. In fact, full-scale long distance travel planning and booking apps such as, Tripit, Hipmunk, Airbnb, etc. come with a basketful of diverse requirements. As the ask is high, from a…

We understand that data is critical to app owners and marketers. An efficient mobile marketer can optimize marketing spends and increase revenue multi-folds by using data driven insights in the right way. An app marketer majorly focuses on three kind of data points in an app lifecycle: 1. App Attribution : Understanding performance of various sources of app installs to…

mTraction | Re-engagement through customized push notification

Push notifications prove to be really useful for app owners and marketers, who are trying to effectively engage with their users. Today, almost every app is using push notifications to create a personalised advertising experience for their users and influence the purchase behaviour of users. In fact, push notifications give you great results if you’re doing them the right way.…

A quick read on mTraction's 'Capture rich data' feature In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what’s the best way to utilise your data to derive actionable insights, let’s get to the part of ‘capturing’ data.…

A quick read to understand mTraction's CRM-Re-engagement feature. During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. But do they click on all of those ads? Let me rephrase that. Suppose, you’re shown 3 different mobile ads about an offer on Apple products, a trailer of the latest Game of…

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