We understand that data is critical to app owners and marketers. An efficient mobile marketer can optimize marketing spends and increase revenue multi-folds by using data driven insights in the right way. An app marketer majorly focuses on three kind of data points in an app lifecycle:

1. App Attribution : Understanding performance of various sources of app installs to identify the best sources for app marketing and optimizing ad spends accordingly.

2. In-App Analytics: Understanding user behaviour and events that trigger favorable user behaviour. This data helps app marketer to understand the usability of the various features of the app, which ultimately helps in attainment of key objective.

3. App User Engagement and CRM : Understanding user retention along with data insights coming from user CRM & engagement activities.

There are two ways one can track all these data points:

1. Choose multiple tools that are currently available in the market for different data points. It’s like putting together a jigsaw puzzle to see the complete picture for your mobile app analytics.

2. Go for a simple unified SDK solution that sums it all up for various data points. A single SDK to streamline data flow and dependent processes like smart segmentation (CRM) and re-engagement (push-notifications).

mTraction, Mobile Analytics

At this point you may think that the choice is obvious but we believe in giving you insights. Read on to know why a single unified platform is the answer to all your mobile analytics needs:

1. One SDK Solution to Multiple Tools:

This could just be a nutshell for the rest of the reasons we count. If you have one unified solution to a problem and great features put together at a competitive price, why would you use so many?
Forget multiple patches of codes, forget integration hassles. One unified SDK saves you time and money. Need we pitch more to the minimalist generation?

2. Multiple Integrations are a Hassle:

In our market research with leading apps and brands out there in the market, we learnt that almost all app based businesses were employing tools for attribution , in app analytics and CRM push notifications. There existed combinations such as:

Attribution, In- App analytics + CRM push notifications

Or all the three:

Attribution + In-App analytics + CRM push notifications

The available mobile analytics platforms offer support for integration and data exchange across tools. Ask technical teams across the board, integrations however simple aren’t exactly the most hassle free experience. Every new tool comes with code patches that require integration and then several rounds of testing before they can be taken live to perform. If only you could integrate with one platform and forget about going through the same process multiple times, with mTraction you can!

3. Multiple SDKs Will Bulk Up Your App:

Integrating multiple SDKs into your app means increasing the size of your app ( by a couple of MBs ifit has an iOS version). A research in 2012 suggested that the average iOS app size was 23 MB while the average Android app size was just 6 MBs. Add to that any app heavier than 20 MBs cuts you from a large number of potential users.

This is majorly true for developing economies where a large chunk of the smartphone using population resides. Here the common user profile is more likely to be an Android user on a mobile data connection. That puts a stringent bar on your app size. Add to that if you have a heavy gaming app then adding bulk to it integrating multiple SDKs is not healthy for your app growth. Adding two SDKs to an app means not only two JAR files but integration codes as well. That’s a few extra MBs and some extra code to process for the user’s device memory.

Your best bet! Keep it light and zippy with one unified SDK.

4. The End User’s Convenience and App Efficiency:

As a business owner you are making your app according to the whims and fancies of the end user. But is having multiple SDKs leading to good users’ experience? Let’s say you have two SDKs in your app, which are sending users’ activity related data stream to different systems hosted on different cloud servers. For the end user this spells more data usage, for you it spells more dependencies. The users won’t feel the pinch perhaps (because they are unaware of this technicality) but why shouldn’t you provide them with a more optimized solution?

Also, in case of a failed request, there will either be a latency or a lag or worse a crash. The more the dependencies the more the hassles in the backend. Why not be more efficient and use a single SDK?

5. Uniform UI and UX in a Unified SDK :

Most tools come with the basics of UI/ UX covered but not all elements can be uniform in two different platform as they are coming from two different organizations. However in an unified SDK platform there is a UI/ UX uniformity that makes interaction very fluid and convenient. In mTraction the dashboard is easy to use and the flow and navigation are user friendly,  the user gets familiar with the interface in a few easy steps. If you have been using two tools together for long you may have adapted to the differences but for a novice or a beginner it may not be as easy to use two integrated tools. For a better UI experience, a unified tool will win hands down.

The benefits of a unified SDK are multiple and if it achieves the same results as multiple tools put together then you should really consider the simplest possible answer. Sign up for a demo and let us skim you through the benefits of using mTraction. Changes are good. Change to a unified SDK for all your mobile app analytics for the better!

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