Tracking Actionable Insights

Attribution, Analytics, CRM

Understand user behavior. Make data-driven decisions.

User-Friendly, Intuitive Platform

A hassle-free user data management experience.

Easy Integration

Define your goals. Get started with mTraction.

mTraction is a unified platform that provides usage analytics and CRM for app owners to help them monitor key business metrics and gain unique insights.

Marketing Attribution


In-App Analytics & Cohorts


CRM & Re-Engagement


Fraud Detection

mTraction is an end-to-end user data, intelligence, and engagement management platform for top app categories such as commerce and utility apps as well as key industry verticals including finance and healthcare apps. Our data science innovations enable insights on usage analytics, marketing attribution, and rules-based engagement to maximize mobile traction and ROI for businesses.


Big Data, Big Picture, Bigger Sales!


mTraction has been an integral partner for BookMyShow in helping us build our app footprint. Its tracking and reporting in terms of CPD, customer cohorts, and finally ROI is very impressive and has helped us make many strategic decisions in terms of fine tuning various sources and the spends on each. We look forward to working with them and rapidly expanding our large app user base over the next few years.
Marzdi Kalianiwala

Our Clients